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Whenver you’re researching new keywords to market, it’s important to get an idea of how many peopel are searching for they leyword each month. While there are several tools that provide volume information, I usually only use the one I think provides the most relevant information: Google Adwords Keyword Tool.

I prefer the GAKT legacy version (Like Garth, I fear change). I occasionally use free WordTracker to double-check GAKT numbers, but let’s be honest–who uses Wordtracker draws from Dogpile and who uses that?

Take the GAKT numbers with a grain of salt. They’ve often been shown to be inaccurate, but hey, it’s the best we’ve got.

When I check keyword volume in GAKT, I check both Broad match and Exact match numbers.

Broad match means any search containing your keyword(s) in any order. So if your keyword is ‘blue widgets’ it will count any search that has ‘blue’ and ‘widgets’ in it. The numbers here are usually a lot higher than Exact match numbers.

Exact match is only searches that match your keyword(s) exactly. Using the same example as above, only searches performed for the exact phrase ‘blue widgets’ will be counted.

People very rarely search using Exact match, but it’s best for getting a good idea of how many searches match the exact phrase you’re going after. I look for keywords with a minimum of 3,000 Exact match local searches per month. That’s not a hard and fast number, but experience has proven it to be a good place to start. Obviously, the higher this number, the better.

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