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Everybody likes income reports, and it’s been a long time since I did one, so here you go:

Pretty pitiful compared the what I used to make, before Gevalia pulled its free coffee maker intro offer. I whined about that elsewhere though, so I won’t subject it to you again.

Almost half my dough comes from the AsSeenOnPC offer. That’s another one that’s been around for years (like Gevalia). I hope it doesn’t dissappear too.

Revenue is only half the tale though. As far as expenses, I’m looking at:

Profit for the month came in at $1,000.85. A decent extra income, but not flip-your-desk-storm-out money, that’s for sure.

I’ve been doing some content creation and link building lately. I changed the Adsense configuration on ProhormoneDB and saw a doubling of the click-through rate, but it’s still very, very low. If I was getting a click-through rate of around 5%, PhDB would be making $100+ a month…. but it wasn’t built for Adsense and traffic is still growing, so who knows?

I think I’ve found a little tip that can help you with your keyword research: when I do a domain search for the keyword phrase, if the .com, .net, and .org are all available, chances are it’s a keyword you can rank for, because that generally means no one else is specifically targeting or optimizing for it. You could probably even narrow it down to just the .com.

The challenge is to find these keywords with sufficient volume to make it worthwhile. In the last week I think I’ve found 4 after several hours of plying Micro Niche Finder, and those four are all under 1,000 exact matches per month (around 800).

I tend to be a numbers person, so let’s back into it. For ease, let’s say you find a keyword with exact match of 900 a month (30 a day) of which you might be able to get 10 if you are top 3, or maybe 15 or 20 if you’re number one. If you can acheive a 5% click rate on Adsense (probably on the high side) you’re looking at 1 – 1.5 clicks per day, or 30 – 45 clicks per month. Hopefully you’re getting an average 50 cents a click, so that would be $15.00 – $22.50 a month in Adsense. Pretty damn low. You’d need (or rather I need) $200+ to make a decent living (less if you’re single or have lower expenses).

But these seem to be the types of sites Adsense Flippers and the Niche Pursuit guy are building. BTW, the Niche Pursuits guy posted his August income. Look through his posts and you’ll see that 5 or 6 of his sites provide 80%+ of his income. Pareto’s law at work.

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